Email Marketing in 2023: 5 Staggering Statistics You Need to Know

Email marketing continues to be a powerful tool for businesses in 2023, with new trends and strategies emerging. To help you stay ahead of the curve, we’ve gathered five staggering email marketing statistics for 2023.

Email personalization is no longer optional

Personalization has become a key factor in email marketing success. According to a study by Campaign Monitor, personalized emails have an open rate of 29% compared to non-personalized emails at 17.6%. In 2023, personalization will no longer be optional; it will be expected. Businesses need to use customer data and behavior to personalize emails and create a more relevant experience for their subscribers.

Interactive emails drive engagement

Interactive emails are becoming more popular and will continue to do so in 2023. According to a study by Litmus, interactive emails have an 18% higher click-to-open rate than non-interactive emails. This includes features such as GIFs, quizzes, and surveys. Interactive emails can drive engagement and increase the chances of subscribers taking action.

Email automation is essential for success

Email automation has been around for a while, but it’s still an essential tool for email marketing success. According to a study by Adestra, 74.9% of marketers say that email automation is excellent for ROI. Automated emails can help businesses save time and personalize the customer journey, making it more relevant and engaging.

GDPR compliance is critical

GDPR (General Data Protection Regulation) has been in effect since 2018, but it’s still a critical factor in email marketing success. In 2023, businesses need to ensure they are compliant with GDPR regulations to protect customer data and avoid costly fines. This means getting explicit consent from subscribers, providing clear privacy policies, and ensuring data is secure.

Mobile optimization is a must

Mobile optimization has been important for years, but it’s now a must for email marketing success. According to a study by Litmus, 58% of emails are opened on mobile devices. Businesses need to ensure their emails are mobile-friendly, with clear and concise messaging that is easy to read on smaller screens.

These five staggering email marketing statistics for 2023 highlight the importance of personalization, interactivity, automation, GDPR compliance, and mobile optimization. By keeping these trends and strategies in mind, businesses can create successful email campaigns and drive engagement and revenue.